In contrast to conventional best-effort approaches, we believe it will be necessary for the edge of network to perform dynamic quality control to flexibly and securely enable aggregation of traffic from broadband services and converged communications," says Nippon Telegraph and Telephone Communication NTTExecutive Vice President, Shin Hashimoto. So non-stop operations are an extremely important issue for us. We are witnessing an increased demand on highly secure, scalable, and reliable IT infrastructure services," said Bardo Werum, vice president of Cross-Industries and Operation at Lufthansa Systems. For example, the 'in service software update' feature offers great improvements towards non-stop operations.
The company had decided to eschew traditional print and TV media in marketing the new product and had decided instead to focus its efforts entirely on digital marketing and social media to attract the attention of its target market.
Business marketers normally adopt a more serious and traditional approach to marketing its products but in this case Cisco had decided to buck that trend by exploring digital tools and social gaming avenues which its target client - the technical community - were increasingly frequenting. The case is set at a time when social media was burgeoning as a promising way to engage consumers more deeply with brands and products, but marketers were still experimenting with the tools and tactics of social media for marketing.
Kotler explains - Marketing is a process by which organizations can create value for its potential and current customers and build strong customer relationships in order to capture value in return. Market Potential Analysis of Cisco Systems: Launching the ASR Series Router Using Social Media Marketing Market potential analysis comprises evaluating the overall market size of the related product that the firm is planning to launch.
Market potential of Cisco Systems: In mature markets the profitability is often stable but the market potential is less as most of the players have already taken market share based on the segment they are serving. New players have to go for market share strategies in marketing. Technological competence of the existing players and culture of innovation and development in the industry.
Untapped market sizes and barriers to both enter the market and serving the customers. Often companies can easily see the unfulfilled needs in the markets but they are difficult to serve as there are costly barriers. Define the core need that your product is serving and list out all the direct and indirect competitors in the market place.
This will help not only in positioning of the product but also in defining or creating a segment better. Uncovering the current and untapped market sizes and barriers to serving the larger market. Analyze the areas that you need to sort out while launching the products to wider market and what are the challenges the firm will face in market place.
Estimate the current stage in product life cycle and its implications for marketing decisions for the product. Identifying the market share drivers relevant to Cisco Systems: Segment Attractiveness Analysis — Our analysis will work out which are the most attractive segments and which are the one the firm should go ahead and target.
We point out in great detail which segments will be most lucrative for the company to enter.
Understanding the different needs and relative value of your offering by segment. Developing segment priorities and positioning the product based on the product need fit developed by the firm.
Order Now - Cisco Systems:Cisco Systems: Launching the ASR Series Router Using Social Media Marketing First of all, let me give some information about Cisco Systems and the new product ASR Series.
Cisco Systems, Inc., founded in by a small group of computer scientists from Stanford University. Cisco Systems: Launching the ASR Series Router Using Social Media Marketing Case Solution, This case focuses on innovative start probe and learn Cisco Systems' approach to using social media to its ASR Series edge router., The company had de.
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NSN Parts: A9K-MPAX1GE - CSPE/K9= Get a Quote Cisco asr series aggregation services routers compatible interface and modules: 0GX Quote. Cisco Systems: Launching the ASR Series Router Using Social Media Marketing Harvard Case Study Solution and HBR and HBS Case Analysis Related Posts Social media: The New Hybrid Element of the Promotion Mix.
Lufthansa Systems enhances its network performance, scalability and flexibility at the edge and with Cisco Systems' first multipurpose edge routers, the ASR . Using Your Network and Cisco ASR for Comprehensive DDoS Protection Talbot Hack, Senior Product Manager, Arbor Networks + Mike Geller, Principal Engineer Cisco Systems [[ webcastStartDate * | amDateFormat: 'MMM D YYYY h:mm a' ]] 43 mins.